Women sell the same as PPG

Younger Group was established in 1979, China's production and sales of shirts and suits have been occupied areas of the industry leading position.

PPG since 2005 Men's shirts cut into the field of direct marketing in 2007, PPG's men's shirt sales market share almost equal to Younger.

In 2007, the clothing e-commerce surging hot money, many clothing brands to open up direct sales network. "It's like PPG to sell clothes as" a dream of many garment enterprises.

C2C and B2C in the field of selling online is the hottest top five commodities are: fashionable clothes, accessories accessories, luggage shoes and hats, skin care cosmetics, underwear products. Clothing doing my part to sit tight in the Internet selling products first.

Couple of years ago, many people believe that the high degree of standardization of products more suitable for online sales. Including many marketing industry observers have VANCL through PPG's success drew a conclusion similar to men's shirts that high standardization of clothing more suitable for Internet sales.

In fact, we see that changing styles, trendy, fashionable clothing for men and women in the network but is selling the hottest.

As a result, many programs for young entrepreneurs through the business Taobao chosen as the starting point to clothing sales. Another force might be online sales of clothing far-reaching implications, it is cut into the traditional e-commerce retail clothing business.

Yuan in mid-April 2008 "broke seven", the export tax rebate reduction, labor and raw material costs, the subprime crisis led to shrinkage of garment exports, many people with "winter clothing" to describe the survival of the current status of garment enterprises. This situation forced the domestic apparel production and distribution network of wholesale and retail enterprises to expand the marketing channels.

"The first clothes" (www.dyi1.com) e-commerce platform in this context is on-line operations. "The first clothing" is the direct sales platform for women's fashion apparel, ladies Square, across the board selling 18 brand apparel products. "Women like PPG to sell the same" is the "first suit" platform operating goals and ideals.

According to the "first suit" for the provision of information can be known, "the first suit" platform just on the line less than a month, in the absence of large scale advertising through the bedding, the day has generated double-digit orders.

This article, "Women like PPG to sell as" the main ideas expressed are two: First, is not highly standardized products or standardized dress to large-scale online sales; second, when the clothing products like PPG, as only a few simple models and color specifications, when, how to sell?

From traditional sales channels can be seen, especially for women's fashion apparel category, many small clothing store is to take delivery of the main channel. This also explains why so many Taobao clothing stores to share so much demand for clothing purchased at the same time, this platform can be brought together so many, very unique, personalized clothing.

Women's platform independent network of direct sales is one of the typical examples of the successful U.S. GAP. GAP Women, while not only sell, but product line system where we can see the emphasis on women's tilt.

In fact, women's fashion apparel online sales channel with the traditional nature of the essential meaning of women's sales are the same, that is a new, faster, and more. Popular new product line update fast style style variety. This is an independent network of direct sales platform for women's three principles must be followed.

"Women like PPG to sell the same" is not a dream, not the nature of e-commerce standardization. In particular, the nature of retail e-commerce and traditional business quite close. If the clothing business online under the Women can sell out large-scale, then, in accordance with the current trends in the development of online shopping, perhaps soon, we can see that one as "PPG to sell ladies as" e-commerce platform appear. (ProBIZ electric provider observation)